Concepedia

Market Entry

Market Entry is a strategic initiative by which a firm enters a new market or industry through a distinct mode or mechanism, distinguished from general operational expansion by its focus on establishing competitive presence and resource commitments in a previously unpenetrated domain.

1.7K

Publications

178.8K

Citations

2.9K

Authors

1.1K

Institutions

Publications per year

2017–2026

246

Variants

Market Entry Strategies

Parents

Children

Publications

1.7K

Entry, Exit, and firm Dynamics in Long Run Equilibrium

Hugo A. Hopenhayn · Econometrica · 1992 · 2.9K citations

, , +14

Barriers to New Competition

Sidney Schoeffler, Joe S. Bain · Journal of Marketing · 1957 · 2.8K citations

, , +15

INTERNATIONAL EXPANSION BY NEW VENTURE FIRMS: INTERNATIONAL DIVERSITY, MODE OF MARKET ENTRY, TECHNOLOGICAL LEARNING, AND PERFORMANCE.

Shaker A. Zahra, R. Duane Ireland, Michael A. Hitt · Academy of Management Journal · 2000 · 2.8K citations

, , +17

Surprise and Sense Making: What Newcomers Experience in Entering Unfamiliar Organizational Settings

Meryl Reis Louis · Administrative Science Quarterly · 1980 · 2.6K citations

, , +13

What do we know about entry?

Paul A. Geroski · International Journal of Industrial Organization · 1995 · 2K citations

, , +7

1–5 of 1.7K

Authors

2.9K

  1. WT
    William T. Robinson

    Louisiana State University Health Sciences Center New Orleans, United States

    10 publications · 2.6K citations

    10

    h-index

  2. RA
    Rajshree Agarwal

    University of Maryland, College Park, United States

    10 publications · 2.1K citations

    10

    h-index

  3. WM
    Will Mitchell

    Duke University, United States

    10 publications · 2.8K citations

    10

    h-index

  4. FK
    Fahri Karakaya

    University of Massachusetts Dartmouth, United States

    9 publications · 559 citations

    9

    h-index

  5. DB
    David B. Audretsch

    Indiana University Bloomington, United States

    8 publications · 2.3K citations

    8

    h-index

1–5 of 2.9K

Institutions

1.1K

  1. University of Pennsylvania

    Philadelphia, United States

    26 h-index

    37 publications

    7.4K citations

  2. University of Michigan

    Ann Arbor, United States

    21 h-index

    33 publications

    6.1K citations

  3. New York University

    New York, United States

    19 h-index

    30 publications

    3.5K citations

  4. National University of Singapore

    Singapore, Singapore

    17 h-index

    21 publications

    1.9K citations

  5. London Business School

    London, United Kingdom

    17 h-index

    19 publications

    6.1K citations

  6. Tilburg University

    Tilburg, The Netherlands

    16 h-index

    28 publications

    2.3K citations

  7. University of Hong Kong

    Pok Fu Lam, Hong Kong

    15 h-index

    20 publications

    3K citations

  8. Duke University

    Durham, United States

    15 h-index

    23 publications

    1.6K citations

1–8 of 1.1K

Venues

  1. Strategic Management Journal

    SMJ · 68 publications · 15.3K citations

    51

    h-index

  2. Journal of Marketing

    JM · 42 publications · 13.4K citations

    40

    h-index

  3. Management Science

    33 publications · 5.6K citations

    29

    h-index

  4. SSRN Electronic Journal

    Repository · 81 publications · 2.5K citations

    27

    h-index

  5. Journal of International Business Studies

    JIBS · 29 publications · 8.7K citations

    27

    h-index

1–5