Concepedia

Franchising Entry

Franchising Entry is a market entry strategy whereby a firm (the franchisor) grants a legal right to an independent entity (the franchisee) to operate a business under its brand name and standardized business model in exchange for fees and adherence to prescribed operational guidelines.

29

Publications

1.3K

Citations

43

Authors

36

Institutions

Publications per year

2017–2026

1

Variants

Franchise Market Entry

Parents

Publications

29

Survival patterns among newcomers to franchising

Timothy Bates · Journal of Business Venturing · 1998 · 151 citations

, , +4

Franchising growth and franchisor entry and exit in the U.S. market: Myth and reality

Francine Lafontaine, Kathryn Shaw · Journal of Business Venturing · 1998 · 142 citations

, , +9

Franchising, liquidity constraints and entry

Robert E. Martin, Robert T. Justis · Applied Economics · 1993 · 107 citations

, , +11

Brands across borders: Determining factors in choosing franchising or management contracts for entering international markets

Chekitan S. Dev · Cornell Hotel and Restaurant Administration Quarterly · 2002 · 77 citations

, , +17

Similarities and Differences in UK and US Franchise Research Data: Towards a Dynamic Model of Franchisee Motivation

John Stanworth, Patrick J. Kaufmann · International Small Business Journal Researching Entrepreneurship · 1996 · 72 citations

, , +11

1–5 of 29

Authors

43

  1. VB
    Verónica Baena Graciá

    Universidad Europea de Madrid, Spain

    5 publications · 129 citations

    5

    h-index

  2. IA
    Ilan Alon

    University of Agder, Norway

    4 publications · 173 citations

    4

    h-index

  3. ZJ
    Zhiqiong June Wang

    Western Sydney University, Australia

    2 publications · 44 citations

    2

    h-index

  4. MZ
    Mingxia Zhu

    University of International Business and Economics, China

    2 publications · 44 citations

    2

    h-index

  5. DL
    David L. McKee

    Kent State University, United States

    1 publications · 57 citations

    1

    h-index

1–5 of 43

Institutions

36

  1. Universidad Europea de Madrid

    Madrid, Spain

    5 h-index

    5 publications

    129 citations

  2. Louisiana State University

    Baton Rouge, United States

    2 h-index

    2 publications

    163 citations

  3. SUNY Oneonta

    Oneonta, United States

    2 h-index

    2 publications

    107 citations

  4. University of International Business and Economics

    Beijing, China

    2 h-index

    2 publications

    44 citations

  5. Rollins College

    Winter Park, United States

    2 h-index

    2 publications

    66 citations

  6. Western Sydney University

    Richmond, Australia

    1 h-index

    2 publications

    26 citations

  7. Carnegie Mellon University

    Pittsburgh, United States

    1 h-index

    1 publications

    142 citations

  8. The University of Texas at Arlington

    Arlington, United States

    1 h-index

    1 publications

    107 citations

1–8 of 36

Venues

  1. Journal of Consumer Marketing

    2 publications · 79 citations

    2

    h-index

  2. Journal of Business Venturing

    JBV · 2 publications · 293 citations

    2

    h-index

  3. International Journal of Emerging Markets

    2 publications · 68 citations

    2

    h-index

  4. 2

    h-index

  5. The RAND Journal of Economics

    1 publications · 69 citations

    1

    h-index

1–5