Mingxia Zhu

Statistics

Publications

Citations

134

H-Index

Active since

2006

Affiliations

University of International Business and Economics(Current)

Northumbria University

Mingxia Zhu is an author at University of International Business and Economics specializing in business, consumer behavior, and international franchise expansion.

Publications per year

2006–2021

Publications

Emerging Consumer Perspectives on American Franchise Offerings: Variety Seeking Behavior in China*

Marko Grünhagen, Rajiv P. Dant, Mingxia Zhu · Journal of Small Business Management · 2012 · 41 citations · Full text

Business, Marketing, Marketing Management +17

Combined Effects of Drivers and Impact of Customer Satisfaction on Brand Loyalty: The Contingent Effect of Social Trust

Sara Javed, Md. Salamun Rashidin, Mingxia Zhu et al. · SAGE Open · 2021 · 37 citations · Full text

Business, Marketing, Marketing Management +13

The Development of Franchising in China

Zhiqiong June Wang, Mingxia Zhu, Andrew Terry · Journal of Marketing Channels · 2008 · 32 citations

Law, Business Economics, Economics +17

The impact of Sino‐western cultural differences on IT products consumption

Mingxia Zhu, Rose Quan · Journal of Technology Management in China · 2006 · 12 citations

Business, Information Systems, Information Technology +10

A study on the key factors influencing international franchisors’ choice of entry modes into China

Mingxia Zhu, Zhiqiong June Wang · Frontiers of Business Research in China · 2011 · 12 citations · Full text

Business, International Business, International Management +14

1–5 of 5