Frontiers of Business Research in China · 2011 · 12 citations · 51 references
BusinessInternational BusinessInternational ManagementInternational MarketingBarriers To EntryCross-border FranchisingEntry BarriersEntry ModesInternational FranchisingInternational Market Entry StrategiesFranchising EntryInternational Franchise ExpansionInternational Market Entry ModesMarket Entry For FranchisesMarket Entry ModeMode Of Entry ChoiceMode Of Entry Strategy
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