Cross-border Franchising

Cross-Border Franchising is a form of franchising whereby a franchisor grants a foreign franchisee the right to operate a business under its brand and system across national borders, distinguished by the transnational legal, regulatory, and cultural complexities involved in its implementation.

127

Publications

6.8K

Citations

171

Authors

121

Institutions

Publications per year

2017–2026

16

Authors

171

  1. IA
    Ilan Alon

    University of Agder, Norway

    13 publications · 740 citations

    12

    h-index

  2. VB
    Verónica Baena Graciá

    Universidad Europea de Madrid, Spain

    9 publications · 229 citations

    9

    h-index

  3. AM
    Anne Marie Doherty

    University of South Wales, United Kingdom

    6 publications · 678 citations

    6

    h-index

  4. LA
    Levent Altınay

    Oxford Brookes University, United Kingdom

    5 publications · 253 citations

    5

    h-index

  5. FS
    Faye S. McIntyre

    University of West Georgia, United States

    4 publications · 227 citations

    4

    h-index

1–5 of 171

Venues

  1. 8

    h-index

  2. International Marketing Review

    6 publications · 516 citations

    6

    h-index

  3. Journal of Marketing Channels

    6 publications · 204 citations

    6

    h-index

  4. Journal of Business Venturing

    JBV · 5 publications · 663 citations

    5

    h-index

  5. International Business Review

    5 publications · 218 citations

    5

    h-index

1–5