Concepedia
Statistics
Publications
20
Citations
582
H-Index
15
Active since
2009
Affiliations
Universidad Europea(Current)
Universidad Carlos III de Madrid
Esan University
Universidad Europea
Verónica Baena Graciá is an author at Universidad Europea specializing in business, management, and global strategy.
Top concepts
BusinessManagementGlobal StrategyInternational BusinessGlobalizationEconomicsMarketingInternational ManagementTradeBrand Management
Publications per year
2009–2024
Market conditions driving international franchising in emerging markets
Verónica Baena Graciá · International Journal of Emerging Markets · 2012 · 69 citations · Full text
Trade, International Investment, International Entrepreneurship +18
Online and mobile marketing strategies as drivers of brand love in sports teams
Verónica Baena Graciá · International Journal of Sports Marketing and Sponsorship · 2016 · 62 citations
Digital Marketing, Brand Strategy, Brand Love +25
The key to carving out a high corporate reputation based on innovation: corporate social responsibility
Marina Mattera, Verónica Baena Graciá · Social Responsibility Journal · 2015 · 54 citations · Full text
Stakeholder Analysis, Innovation Management, Corporate Innovation +21
The importance of CSR practices carried out by sport teams and its influence on brand love: the Real Madrid Foundation
Verónica Baena Graciá · Social Responsibility Journal · 2018 · 53 citations · Full text
European franchise expansion into Latin America
Verónica Baena Graciá · Management Research Review · 2015 · 40 citations · Full text
International Economics, Latin American Study, Cross-border Management +20
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