International Franchising

International Franchising is a form of business expansion whereby a franchisor grants a foreign franchisee the right to operate under its trademark and business system across national borders, distinguished from domestic franchising by the involvement of multiple legal jurisdictions, regulatory regimes, and cross-cultural operational challenges.

196

Publications

10.3K

Citations

243

Authors

170

Institutions

Publications per year

2017–2026

22

Authors

243

  1. IA
    Ilan Alon

    University of Agder, Norway

    17 publications · 1.2K citations

    14

    h-index

  2. LA
    Levent Altınay

    Oxford Brookes University, United Kingdom

    12 publications · 514 citations

    12

    h-index

  3. VB
    Verónica Baena Graciá

    Universidad Europea de Madrid, Spain

    10 publications · 299 citations

    10

    h-index

  4. JF
    John F. Preble

    University of Delaware, United States

    8 publications · 384 citations

    8

    h-index

  5. RC
    Richard C. Hoffman

    Salisbury University, United States

    8 publications · 464 citations

    8

    h-index

1–5 of 243

Venues

  1. Journal of Marketing Channels

    14 publications · 345 citations

    12

    h-index

  2. Journal of Small Business Management

    JSBM · 11 publications · 1.1K citations

    11

    h-index

  3. International Marketing Review

    10 publications · 940 citations

    10

    h-index

  4. 8

    h-index

  5. 7

    h-index

1–5