Mode Of Entry Strategy

Mode of Entry Strategy is a strategic framework that specifies the method by which a firm enters a foreign market, distinguished from other internationalization approaches by its focus on the institutional, ownership, and operational mechanisms chosen to establish a presence in a target country.

379

Publications

46.2K

Citations

656

Authors

416

Institutions

Publications per year

2017–2026

52

Variants

Entry Mode Strategy

Authors

656

  1. KD
    Keith D. Brouthers

    King's College London, United Kingdom

    11 publications · 2.8K citations

    11

    h-index

  2. LE
    Lance Eliot Brouthers

    The University of Texas at San Antonio, United States

    6 publications · 1K citations

    6

    h-index

  3. DQ
    Diego Quer

    University of Alicante, Spain

    6 publications · 304 citations

    6

    h-index

  4. SW
    Steve Werner

    University of Houston, United States

    6 publications · 1.1K citations

    6

    h-index

  5. MK
    M. Krishna Erramilli

    Nanyang Technological University, Singapore

    5 publications · 1.8K citations

    5

    h-index

1–5 of 656

Venues

  1. Journal of International Business Studies

    JIBS · 22 publications · 15.7K citations

    22

    h-index

  2. International Business Review

    17 publications · 1.1K citations

    17

    h-index

  3. Management International Review

    16 publications · 1.1K citations

    16

    h-index

  4. Journal of Business Research

    JBR · 11 publications · 726 citations

    11

    h-index

  5. Journal of International Marketing

    11 publications · 1.2K citations

    11

    h-index

1–5