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Entry Strategies for International Markets
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1988
Year
New Global EconomyInternational EconomicsInternational MarketingTradeInternational InvestmentMultinational EnterpriseInternationalizationInternational Business StrategyManagementInternational BusinessGlobal StrategyInternational ManagementEconomicsInternational SalesMarket EntryStrategic ManagementMarketingGlobalizationInternational FirmsGlobal MarketsBusinessEntry StrategiesInternational OrganizationGlobal TradeRight Entry Mode
The New Global Economy: Challenges and Opportunities. Designing Entry Strategies for International Markets. Deciding on the International Product Candidate and Target Market. Entering International Markets Through Exports. Entering International Markets Through Licensing and Other Contractual Arrangements. Entering International Markets Through Investment. Deciding on the Right Entry Mode. Designing the International Marketing Plan. Designing and Managing Entry Strategies Across Cultural Differences. Designing Entry Strategies for Global Competetive Advantage in Multinational Enterprise Systems.