Concepedia

Incremental Market Entry

Incremental Market Entry is a market expansion strategy whereby a firm gradually introduces its products or services into a foreign market, distinguished from radical or full-scale entry by its phased approach involving limited initial investment and progressive commitment contingent on performance and market learning.

8

Publications

828

Citations

34

Authors

19

Institutions

Publications per year

2017–2026

7

Variants

Incremental Internationalization

Parents

Publications

8

The effect of introducing important incremental innovations on market share and business survival

Catherine Banbury, Will Mitchell · Strategic Management Journal · 1995 · 569 citations

, , +17

Market entry strategies for electric vehicle start-ups in the automotive industry – Lessons from Tesla Motors

V. J. Thomas, Elicia Maine · Journal of Cleaner Production · 2019 · 96 citations

, , +17

Incremental innovation and competitive pressure in the presence of discrete innovation

Arghya Ghosh, Takao Kato, Hodaka Morita · Journal of Economic Behavior & Organization · 2017 · 45 citations

, , +12

Radical futures? Exploring the policy relevance of social innovation

Benedetta De Pieri, Simon Teasdale · Social enterprise journal · 2021 · 29 citations · Full text

, , +15

Global LNG market: supply-demand and economic analysis

Qian Zou, Chenggao Yi, Keming Wang et al. · IOP Conference Series Earth and Environmental Science · 2022 · 28 citations · Full text

, , +17

1–5 of 8

Authors

34

  1. XY
    Xiuling Yin

    Research Institute of Petroleum Exploration and Development, China

    1 publications · 28 citations

    1

    h-index

  2. QZ
    Qian Zou

    Sichuan University, China

    1 publications · 28 citations

    1

    h-index

  3. ST
    Simon Teasdale

    Glasgow Caledonian University, United Kingdom

    1 publications · 29 citations

    1

    h-index

  4. HM
    Hodaka Morita

    UNSW Sydney, Australia

    1 publications · 45 citations

    1

    h-index

  5. CB
    Catherine Banbury

    University of New Mexico, United States

    1 publications · 569 citations

    1

    h-index

1–5 of 34

Institutions

19

  1. National Heart Lung and Blood Institute

    Bethesda, United States

    1 h-index

    20 publications

    420 citations

  2. Central University of Finance and Economics

    Beijing, China

    1 h-index

    1 publications

    15 citations

  3. Research Institute of Petroleum Exploration and Development

    Beijing, China

    1 h-index

    4 publications

    112 citations

  4. Simon Fraser University

    Burnaby, Canada

    1 h-index

    1 publications

    96 citations

  5. Glasgow Caledonian University

    Glasgow, United Kingdom

    1 h-index

    1 publications

    29 citations

  6. UNSW Sydney

    Sydney, Australia

    1 h-index

    2 publications

    90 citations

  7. Colgate University

    Hamilton, United States

    1 h-index

    1 publications

    45 citations

  8. National Institutes of Health

    Bethesda, United States

    1 h-index

    20 publications

    420 citations

1–8 of 19

Venues

  1. Strategic Management Journal

    SMJ · 1 publications · 569 citations

    1

    h-index

  2. Social enterprise journal

    1 publications · 29 citations

    1

    h-index

  3. Annals of Internal Medicine

    1 publications · 21 citations

    1

    h-index

  4. Journal of Economic Behavior & Organization

    1 publications · 45 citations

    1

    h-index

  5. 1

    h-index

1–5