Journal of Economic Behavior & Organization

Toward a positive theory of consumer choice

Richard H. Thaler · 1980 · 5.6K citations

Social Sciences, Economics, Marketing +14

An experimental analysis of ultimatum bargaining

Werner Güth, Rolf Schmittberger, Bernd Schwarze · 1982 · 4.9K citations

Social Sciences, Economics, Social Psychology +14

A theory of anticipated utility

John Quiggin · 1982 · 3.2K citations

Business, Economics, Psychology +11

Will raising the incomes of all increase the happiness of all?

Richard A. Easterlin · 1995 · 3.1K citations

Social Sciences, Economics, Social Policy +9

Towards an economic theory of the multiproduct firm

David J. Teece · 1982 · 2K citations

Social Sciences, Business Economics, Economics +13