Licensing Entry

Licensing Entry is a market entry strategy whereby a firm grants rights to foreign entities to use its intellectual property, such as trademarks, patents, or technology, in exchange for royalties or fees, thereby distinguishing it from other entry modes through the transfer of intangible assets without direct equity investment.

89

Publications

4.7K

Citations

152

Authors

125

Institutions

Publications per year

2017–2026

19

Authors

152

  1. JL
    Jason Li‐Ying

    Technical University of Denmark, Denmark

    4 publications · 154 citations

    4

    h-index

  2. AM
    Arijit Mukherjee

    University of Nottingham, United Kingdom

    4 publications · 111 citations

    4

    h-index

  3. SS
    Scott Stern

    Massachusetts Institute of Technology, United States

    4 publications · 590 citations

    4

    h-index

  4. JS
    Joshua S. Gans

    University of Toronto, Canada

    4 publications · 590 citations

    4

    h-index

  5. PS
    Preet S. Aulakh

    York University, Canada

    3 publications · 184 citations

    3

    h-index

1–5 of 152

Venues

  1. Research Policy

    7 publications · 607 citations

    7

    h-index

  2. SSRN Electronic Journal

    Repository · 6 publications · 367 citations

    6

    h-index

  3. RePEc: Research Papers in Economics

    Repository · 5 publications · 79 citations

    5

    h-index

  4. Journal of Economics & Management Strategy

    JEMS · 2 publications · 402 citations

    2

    h-index

  5. Journal of Marketing

    JM · 2 publications · 165 citations

    2

    h-index

1–5