Concepedia

Marketing Capabilities

Marketing Capabilities is a firm-level organizational capability that encompasses the integrated set of resources, processes, and knowledge enabling a firm to effectively sense market opportunities, respond with targeted value propositions, and build sustainable customer relationships, thereby distinguishing it from other functional capabilities through its strategic focus on demand creation and market-oriented adaptability.

1K

Publications

93.9K

Citations

2K

Authors

986

Institutions

Publications per year

2017–2026

437

Parents

Publications

1K

The Capabilities of Market-Driven Organizations

George S. Day · Journal of Marketing · 1994 · 6K citations

, , +16

The Capabilities of Market-Driven Organizations

George S. Day · Journal of Marketing · 1994 · 2.1K citations

, , +16

Market-Based Assets and Shareholder Value: A Framework for Analysis

Rajendra K. Srivastava, Tasadduq A. Shervani, Liam Fahey · Journal of Marketing · 1998 · 1.9K citations

, , +17

Benchmarking Marketing Capabilities for Sustainable Competitive Advantage

Douglas W. Vorhies, Neil A. Morgan · Journal of Marketing · 2004 · 1.6K citations

, , +17

Market orientation, marketing capabilities, and firm performance

Neil A. Morgan, Douglas W. Vorhies, Charlotte H. Mason · Strategic Management Journal · 2009 · 1.5K citations

, , +17

1–5 of 1K

Authors

2K

  1. AO
    Aron O’Cass

    University of Newcastle Australia, Australia

    13 publications · 1.1K citations

    13

    h-index

  2. DW
    Douglas W. Vorhies

    University of Mississippi, United States

    11 publications · 6K citations

    11

    h-index

  3. NA
    Neil A. Morgan

    Indiana University Bloomington, United States

    11 publications · 5.1K citations

    11

    h-index

  4. LV
    Liem Viet Ngo

    UNSW Sydney, Australia

    10 publications · 953 citations

    10

    h-index

  5. RK
    Rajendra K. Srivastava

    The University of Texas at Austin, United States

    10 publications · 6.3K citations

    10

    h-index

1–5 of 2K

Institutions

986

  1. UNSW Sydney

    Sydney, Australia

    15 h-index

    25 publications

    2.9K citations

  2. Michigan State University

    East Lansing, United States

    13 h-index

    23 publications

    5.2K citations

  3. University of Tasmania

    Hobart, Australia

    12 h-index

    17 publications

    1.1K citations

  4. Cardiff University

    Cardiff, United Kingdom

    11 h-index

    11 publications

    1.2K citations

  5. University of Mississippi

    Oxford, United States

    11 h-index

    13 publications

    5.5K citations

  6. University of Ulster

    Coleraine, United Kingdom

    11 h-index

    15 publications

    1.7K citations

  7. University of Wollongong

    Wollongong, Australia

    11 h-index

    17 publications

    824 citations

  8. The University of Texas at Austin

    Austin, United States

    9 h-index

    10 publications

    5.5K citations

1–8 of 986

Venues

  1. Journal of Marketing

    JM · 52 publications · 23.7K citations

    41

    h-index

  2. Journal of Business Research

    JBR · 40 publications · 4.8K citations

    35

    h-index

  3. Industrial Marketing Management

    37 publications · 4.9K citations

    29

    h-index

  4. Journal of Business and Industrial Marketing

    34 publications · 2.3K citations

    26

    h-index

  5. European Journal of Marketing

    EJM · 30 publications · 2.7K citations

    26

    h-index

1–5