Tasadduq A. Shervani

Market-Based Assets and Shareholder Value: A Framework for Analysis

Rajendra K. Srivastava, Tasadduq A. Shervani, Liam Fahey · Journal of Marketing · 1998 · 1.9K citations

Management, Marketing, Marketing Management +17

Market-Based Assets and Shareholder Value: A Framework for Analysis

Rajendra K. Srivastava, Tasadduq A. Shervani, Liam Fahey · Journal of Marketing · 1998 · 1.1K citations

Management, Marketing, Marketing Management +17

Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing

Rajendra K. Srivastava, Tasadduq A. Shervani, Liam Fahey · Journal of Marketing · 1999 · 995 citations · Full text

Business, Marketing, Marketing Management +15

Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing

Rajendra K. Srivastava, Tasadduq A. Shervani, Liam Fahey · Journal of Marketing · 1999 · 521 citations

Business, Marketing, Marketing Management +15

Dimensions and Types of Supervisory Control: Effects on Salesperson Performance and Satisfaction

Goutam Challagalla, Tasadduq A. Shervani · Journal of Marketing · 1996 · 474 citations

Management, Organizational Behavior, Individual Differences +16