Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing

Abstract

Rajendra K. Srivastava, Tasadduq A. Shervani, Liam Fahey, Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing, Journal of Marketing, Vol. 63, Fundamental Issues and Directions for Marketing (1999), pp. 168-179