Concepedia

Internal Marketing

Internal Marketing is a strategic management process that belongs to the broader domain of services marketing, specifically distinguished by its focus on aligning employee behaviors and organizational culture with customer-oriented service delivery to ensure the effective implementation of marketing strategies.

800

Publications

75.4K

Citations

1.4K

Authors

693

Institutions

Publications per year

2017–2026

162

Parents

Children

Publications

800

Market Orientation: The Construct, Research Propositions, and Managerial Implications

Ajay K. Kohli, Bernard J. Jaworski · Journal of Marketing · 1990 · 7.4K citations

, , +5

Market Orientation: The Construct, Research Propositions, and Managerial Implications

Ajay K. Kohli, Bernard J. Jaworski · Journal of Marketing · 1990 · 4K citations

, , +5

Basic Marketing: A Managerial Approach

E. Jerome McCarthy · Journal of Marketing · 1978 · 1.7K citations

, , +5

From Marketing Mix to Relationship Marketing

Christian Grönroos · Management Decision · 1994 · 1.4K citations

, , +13

Captivating company: dimensions of attractiveness in employer branding

Pierre Berthon, Michael T. Ewing, Li Lian Hah · International Journal of Advertising · 2005 · 1.2K citations · Full text

, , +7

1–5 of 800

Authors

1.4K

  1. PK
    Philip Kotler

    Northwestern University, United States

    11 publications · 3.8K citations

    11

    h-index

  2. IP
    Ioanna Papasolomou

    University of Nicosia, Cyprus

    10 publications · 610 citations

    10

    h-index

  3. IL
    Ian Lings

    Queensland University of Technology, Australia

    9 publications · 905 citations

    9

    h-index

  4. SG
    Spiros Gounaris

    Athens University of Economics and Business, Greece

    8 publications · 1.4K citations

    8

    h-index

  5. GJ
    George J. Avlonitis

    Athens University of Economics and Business, Greece

    7 publications · 1K citations

    7

    h-index

1–5 of 1.4K

Institutions

693

  1. Griffith University

    Brisbane, Australia

    16 h-index

    23 publications

    2.1K citations

  2. Michigan State University

    East Lansing, United States

    13 h-index

    24 publications

    1.7K citations

  3. Athens University of Economics and Business

    Athens, Greece

    12 h-index

    17 publications

    2.6K citations

  4. Monash University

    Melbourne, Australia

    10 h-index

    11 publications

    2.3K citations

  5. University of Strathclyde

    Glasgow, United Kingdom

    9 h-index

    12 publications

    1.9K citations

  6. University of Wales

    Cardiff, United Kingdom

    8 h-index

    10 publications

    968 citations

  7. Aston University

    Birmingham, United Kingdom

    8 h-index

    10 publications

    786 citations

  8. Intercollege

    Nicosia, Cyprus

    7 h-index

    9 publications

    939 citations

1–8 of 693

Venues

  1. Journal of Marketing

    JM · 39 publications · 21.2K citations

    30

    h-index

  2. European Journal of Marketing

    EJM · 28 publications · 4.4K citations

    25

    h-index

  3. Journal of Business Research

    JBR · 27 publications · 3.5K citations

    23

    h-index

  4. Journal of Marketing Management

    MM · 25 publications · 2.3K citations

    23

    h-index

  5. Industrial Marketing Management

    24 publications · 1.2K citations

    18

    h-index

1–5