Concepedia

Ioanna Papasolomou

IP

34

Publications

1.9K

Citations

22

H-Index

1997

Active since

Affiliations

University of Nicosia(Current)

Keele University

National and Kapodistrian University of Athens

University of Chester

Ioanna Papasolomou is an author at University of Nicosia specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingMarketing StrategyMarketing ManagementMarketing CommunicationConsumer ResearchBusiness StrategyStrategic ManagementBranding

Publications per year

1997–2023

34

Publications

34

Building corporate branding through internal marketing: the case of the UK retail bank industry

Ioanna Papasolomou, Demetris Vrontis · Journal of Product & Brand Management · 2006 · 208 citations

Customer Experience, Brand Strategy, Strong Brand +18

Social Media: Marketing Public Relations’ New Best Friend

Ioanna Papasolomou, Yioula Melanthiou · Journal of Promotion Management · 2012 · 167 citations

Effective Use, Digital Marketing, Online Communication +22

Corporate social responsibility: the way forward? Maybe not!

Ioanna Papasolomou, Maria Krambia‐Kapardis, Marios I. Katsioloudes · European Business Review · 2005 · 144 citations · Full text

Stewardship Csr Projects, Philanthropy, Cypriot Businesses +13

Cause-related marketing: Building the corporate image while supporting worthwhile causes

Marlen Demetriou, Ioanna Papasolomou, Demetris Vrontis · Journal of Brand Management · 2009 · 134 citations

Marketing, Management, Business +8

Using internal marketing to ignite the corporate brand: The case of the UK retail bank industry

Ioanna Papasolomou, Demetris Vrontis · Journal of Brand Management · 2006 · 127 citations

Brand Equity, Management, Brand Strategy +11

Rows per page

1–5 of 34