Concepedia

Yioula Melanthiou

YM

15

Publications

822

Citations

13

H-Index

2007

Active since

Affiliations

University of Nicosia(Current)

University of Siena

Yioula Melanthiou is an author at University of Nicosia specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessSocial MediaConsumer ResearchBrand AwarenessConsumer BehaviorDigital MarketingInteractive MarketingArts

Publications per year

2007–2021

15

Publications

15

A contemporary higher education student-choice model for developed countries

Demetris Vrontis, Alkis Thrassou, Yioula Melanthiou · Journal of Business Research · 2007 · 189 citations

Developed Countries, Higher Education, Education +1

Social Media: Marketing Public Relations’ New Best Friend

Ioanna Papasolomou, Yioula Melanthiou · Journal of Promotion Management · 2012 · 167 citations

Effective Use, Digital Marketing, Online Communication +22

The Use of Social Network Sites as an E-Recruitment Tool

Yioula Melanthiou, Fotis Pavlou, Eleni Constantinou · Journal of Transnational Management · 2015 · 149 citations

Focusing on internal stakeholders to enable the implementation of organizational change towards corporate entrepreneurship: A case study from France

Hela Chebbi, Dorra Yahiaoui, Mohamed Sellami et al. · Journal of Business Research · 2019 · 62 citations

Entrepreneurial Innovation, Entrepreneurial Phenomenon, Internal Stakeholders +10

The influence of online and offline brand trust on consumer buying intention

Costanza Nosi, Tommaso Pucci, Yioula Melanthiou et al. · EuroMed Journal of Business · 2021 · 44 citations

Customer Satisfaction, Consumer Buying Intention, Digital Marketing +18

Rows per page

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