Concepedia

Marlen Demetriou

MD

2

Publications

145

Citations

2

H-Index

2005

Active since

Affiliations

Intercollege(Current)

Marlen Demetriou is an author at Intercollege specializing in marketing strategy, brand awareness, and brand building.

Top concepts

BrandingBusinessMarketingManagementBrand AwarenessMarketing StrategyMarketing ManagementCause-related MarketingAdvertisingBrand Strategy

Publications per year

2005–2009

2

Publications

2

Cause-related marketing: Building the corporate image while supporting worthwhile causes

Marlen Demetriou, Ioanna Papasolomou, Demetris Vrontis · Journal of Brand Management · 2009 · 134 citations

Marketing, Management, Business +8

Cause-related marketing (CRM): Branding financial service organisations in cyprus by aligning CSR with business motivations

Ioanna Papasolomou, Marlen Demetriou · International Review on Public and Nonprofit Marketing · 2005 · 11 citations

Business Motivations, Financial Service Organisations, Positioning (Marketing) +13

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