International Review on Public and Nonprofit Marketing

Structured review using TCCM and bibliometric analysis of international cause-related marketing, social marketing, and innovation of the firm

Shiwangi Singh, Sanjay Dhir · 2019 · 172 citations

Management, Marketing, Marketing Management +15

Consumers’ responses to cause related marketing: moderating influence of cause involvement and skepticism on attitude and purchase intention

Jayesh D. Patel, Dharmesh D. Gadhavi, Yupal Shukla · 2016 · 167 citations

Business, Marketing, Marketing Management +15

Understanding university image: a structural equation model approach

Paulo Duarte, Héléna Alves, Mário Raposo · 2009 · 133 citations

Education, Higher Education, Pedagogy +4

University marketing directors’ views on the components of a university brand

Rehnuma Ali‐Choudhury, Roger Bennett, Sharmila Savani · 2008 · 122 citations

Business, Marketing, Marketing Management +14

Motivations to volunteer: The role of altruism

David J. Burns, Jane S. Reid, Mark Toncar et al. · 2006 · 118 citations

Social Sciences, Psychology, Social Psychology +7