Concepedia

Mark Toncar

MT

18

Publications

1.2K

Citations

17

H-Index

2000

Active since

Affiliations

Youngstown State University(Current)

Rollins College

College of Business Administration

Lycoming College

Xavier University

Mark Toncar is an author at Youngstown State University specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessConsumer ResearchCultureEducationAdvertisingCommunicationHigher EducationConsumer Behavior

Publications per year

2000–2012

18

Publications

18

Consumer Responses to Tropes in Print Advertising

Mark Toncar, James M. Munch · Journal of Advertising · 2001 · 183 citations

Print Ad, Advertising, Interactive Marketing +14

Examining beliefs and attitudes toward online advertising among Chinese consumers

Ying Wang, Shaojing Sun, Weizhen Lei et al. · Direct Marketing An International Journal · 2009 · 127 citations

Customer Satisfaction, International Marketing, Targeted Advertising +17

Motivations to volunteer: The role of altruism

David J. Burns, Jane S. Reid, Mark Toncar et al. · International Review on Public and Nonprofit Marketing · 2006 · 117 citations

Prosocial Behavior, Motivation, Altruism +3

The effects of the country of brand and the country of manufacturing of automobiles

Marc Fetscherin, Mark Toncar · International Marketing Review · 2010 · 114 citations

Origin Effects, Customer Satisfaction, Culture +14

The Overseas Internship Experience

Mark Toncar, Brian V. Cudmore · Journal of Marketing Education · 2000 · 112 citations

Culture, International Research, Overseas Internship Experience +15

Rows per page

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