Concepedia

Weizhen Lei

WL

1

Publications

127

Citations

1

H-Index

2009

Active since

Affiliations

Fudan University(Current)

Weizhen Lei is an author at Fudan University specializing in customer satisfaction, marketing communication, and consumer research.

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Publications per year

2009–2009

1

Publications

1

Examining beliefs and attitudes toward online advertising among Chinese consumers

Ying Wang, Shaojing Sun, Weizhen Lei et al. · Direct Marketing An International Journal · 2009 · 127 citations

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