Direct Marketing An International Journal

An experiential, social network‐based approach to direct marketing

Adrian Palmer, Nicole Koenig‐Lewis · 2009 · 287 citations

Management, Marketing, Marketing Management +15

External and internal trigger cues of impulse buying online

Sandy Dawson, Minjeong Kim · 2009 · 264 citations

Business, Marketing, Psychology +15

Successful Direct Marketing Methods

2008 · 138 citations

Management, Marketing, Marketing Management +3

Consumers' willingness to knowingly purchase counterfeit products

Ian Phau, Marishka Sequeira, Steve Dix · 2009 · 131 citations

Business, Marketing, Marketing Management +16

Examining beliefs and attitudes toward online advertising among Chinese consumers

Ying Wang, Shaojing Sun, Weizhen Lei et al. · 2009 · 127 citations

Business, Marketing, Marketing Management +13