Concepedia

Steve Dix

SD

Statistics

Publications

10

Citations

430

H-Index

10

Active since

2009

Affiliations

Curtin University(Current)

Steve Dix is an author at Curtin University specializing in marketing, business, and advertising.

ORCID

Publications per year

2009–2016

10

Publications

10

Consumers' willingness to knowingly purchase counterfeit products

Ian Phau, Marishka Sequeira, Steve Dix · Direct Marketing An International Journal · 2009 · 131 citations

, , +16

“Bend it like Beckham”: the influence of sports celebrities on young adult consumers

Steve Dix, Ian Phau, Sonia Pougnet · Young Consumers Insight and Ideas for Responsible Marketers · 2010 · 129 citations

, , +12

To buy or not to buy a “counterfeit” Ralph Lauren polo shirt

Ian Phau, Marishka Sequeira, Steve Dix · Asia-Pacific Journal of Business Administration · 2009 · 43 citations · Full text

, , +16

Investigating the Drivers of Consumer Acceptance and Response of SMS Advertising

Steve Dix, Ian Phau, Kyle Jamieson et al. · Journal of Promotion Management · 2016 · 25 citations

, , +9

SMS advertising the Hallyu way: drivers, acceptance and intention to receive

Steve Dix, Kyle Jamieson, Anwar Sadat Shimul · Asia Pacific Journal of Marketing and Logistics · 2016 · 23 citations

, , +15

1–5 of 10