Concepedia

Ying Wang

YW

7

Publications

445

Citations

7

H-Index

2009

Active since

Affiliations

Youngstown State University(Current)

Fudan University

Beihang University

Beijing Jiaotong University

College of Business Administration

Ying Wang is an author at Youngstown State University specializing in consumer behavior, consumer research, and management.

Top concepts

MarketingManagementCommunicationConsumer BehaviorConsumer ResearchPersuasionAdvertisingInteractive MarketingMarketing CommunicationCulture

Publications per year

2009–2019

7

Publications

7

Examining the role of beliefs and attitudes in online advertising

Ying Wang, Shaojing Sun · International Marketing Review · 2010 · 159 citations

Digital Marketing, International Marketing, Value Corruption +22

Examining beliefs and attitudes toward online advertising among Chinese consumers

Ying Wang, Shaojing Sun, Weizhen Lei et al. · Direct Marketing An International Journal · 2009 · 127 citations

Customer Satisfaction, International Marketing, Targeted Advertising +17

Aiming the Mobile Targets in a Cross-Cultural Context: Effects of Trust, Privacy Concerns, and Attitude

Ying Wang, Ebru Genç, Gang Peng · International Journal of Human-Computer Interaction · 2019 · 47 citations

Familiarity, Beliefs, Attitudes, and Consumer Responses Toward Online Advertising in China and the United States

Shaojing Sun, Ying Wang · Journal of Global Marketing · 2010 · 43 citations

Customer Satisfaction, Targeted Advertising, Consumer Research +17

The Influence of Physician Information on Patients’ Choice of Physician in mHealth Services Using China’s Chunyu Doctor App: Eye-Tracking and Questionnaire Study

Wei Shan, Ying Wang, Jing Luan et al. · JMIR mhealth and uhealth · 2019 · 32 citations · Full text

Rows per page

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