Concepedia

Direct Marketing

Direct Marketing is a form of marketing communication that belongs to the broader category of promotional strategies and is distinguished by its use of direct, personalized channels to elicit a measurable response or transaction from targeted individuals without intermediaries.

698

Publications

46.1K

Citations

1.4K

Authors

619

Institutions

Publications per year

2017–2026

107

Parents

Children

Publications

698

Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design

Wei–yu Kevin Chiang, Dilip Chhajed, James D. Hess · Management Science · 2003 · 1.8K citations

, , +17

Broadening the Concept of Marketing

Philip Kotler, Sidney J. Levy · Journal of Marketing · 1969 · 1.7K citations

, , +9

Privacy Concerns and Consumer Willingness to Provide Personal Information

Joseph E. Phelps, Glen Nowak, Elizabeth Ferrell · Journal of Public Policy & Marketing · 2000 · 1K citations

, , +17

Broadening the Concept of Marketing

Philip Kotler, Sidney J. Levy · Journal of Marketing · 1969 · 1K citations

, , +9

Data mining for direct marketing: problems and solutions

Charles X. Ling, LI Cheng-hui · 1998 · 653 citations

, , +12

1–5 of 698

Authors

1.4K

  1. ME
    Martin Evans

    Cardiff University, United Kingdom

    7 publications · 205 citations

    7

    h-index

  2. JR
    Jan Roelf Bult

    University of Groningen, Netherlands

    6 publications · 647 citations

    6

    h-index

  3. MP
    Maurice Patterson

    University of Limerick, Ireland

    6 publications · 218 citations

    6

    h-index

  4. LO
    Lisa O’Malley

    University of Limerick, Ireland

    6 publications · 477 citations

    6

    h-index

  5. PK
    Philip Kotler

    Northwestern University, United States

    5 publications · 2.9K citations

    5

    h-index

1–5 of 1.4K

Institutions

619

  1. College of Business Administration

    Riga, Latvia

    12 h-index

    14 publications

    687 citations

  2. Northwestern University

    Evanston, United States

    12 h-index

    16 publications

    1.5K citations

  3. University of Groningen

    Groningen, The Netherlands

    11 h-index

    21 publications

    2.6K citations

  4. University of Georgia

    Athens, United States

    10 h-index

    17 publications

    866 citations

  5. KU Leuven

    Leuven, Belgium

    9 h-index

    32 publications

    2.1K citations

  6. University of Wisconsin–Madison

    Madison, United States

    9 h-index

    9 publications

    1.4K citations

  7. New York University

    New York, United States

    8 h-index

    10 publications

    893 citations

  8. Michigan State University

    East Lansing, United States

    7 h-index

    9 publications

    142 citations

1–8 of 619

Venues

  1. Journal of Direct Marketing

    JDM · 53 publications · 2.6K citations

    25

    h-index

  2. Journal of Marketing

    JM · 32 publications · 5.9K citations

    25

    h-index

  3. Journal of Marketing Research

    21 publications · 2.1K citations

    19

    h-index

  4. Journal of Business Research

    JBR · 17 publications · 1.4K citations

    14

    h-index

  5. AgEcon Search (University of Minnesota, USA)

    Repository · 15 publications · 426 citations

    13

    h-index

1–5