Concepedia

Lisa O’Malley

LO

60

Publications

3.6K

Citations

32

H-Index

1933

Active since

Affiliations

University of Limerick(Current)

University of Nottingham

Cardiff University

University of South Wales

Lisa O’Malley is an author at University of Limerick specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingConsumer ResearchRelationship MarketingCultureSocial SciencesConsumer BehaviorStrategic ManagementInteractive Marketing

Publications per year

1933–2022

60

Publications

60

Relationship marketing in consumer markets – Rhetoric or reality?

Lisa O’Malley, Caroline Tynan · European Journal of Marketing · 2000 · 299 citations

Relationship Marketing, Customer Satisfaction, Critical Review +12

The mundane realities of the everyday lay use of the internet for health, and their consequences for media convergence

Sarah Nettleton, Roger Burrows, Lisa O’Malley · Sociology of Health & Illness · 2005 · 263 citations · Full text

Can loyalty schemes really build loyalty?

Lisa O’Malley · Marketing Intelligence & Planning · 1998 · 218 citations

Customer Experience, Customer Satisfaction, Behavioral Decision Making +17

Establishing successful university–industry collaborations: barriers and enablers deconstructed

Michèle O’Dwyer, Raffaele Filieri, Lisa O’Malley · The Journal of Technology Transfer · 2022 · 211 citations · Full text

Industrial Collaboration, Pharmaceutical Collaboration, Management +16

Professional Interaction: Exploring the Concept of Attraction

Lloyd C. Harris, Lisa O’Malley, Maurice Patterson · Marketing Theory · 2003 · 145 citations

Interaction Model, Consumer Research, Communication +16

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