Concepedia

Caroline Tynan

CT

Statistics

Publications

32

Citations

2.8K

H-Index

22

Active since

1985

Affiliations

University of Nottingham(Current)

University of Edinburgh

University of Minho

Henley College

University of Strathclyde

Caroline Tynan is an author at University of Nottingham specializing in marketing, business, and marketing management.

ORCID

Publications per year

1985–2023

32

Publications

32

Co-creating value for luxury brands

Caroline Tynan, Sally McKechnie, Celine Chhuon · Journal of Business Research · 2009 · 938 citations

, , +14

Relationship marketing in consumer markets – Rhetoric or reality?

Lisa O’Malley, Caroline Tynan · European Journal of Marketing · 2000 · 301 citations

, , +8

Market segmentation

Caroline Tynan, Jennifer L. Drayton · Journal of Marketing Management · 1987 · 185 citations

, , +9

Tourists’ Emotions as a Resource for Customer Value Creation, Cocreation, and Destruction: A Customer-Grounded Understanding

Sheila Malone, Sally McKechnie, Caroline Tynan · Journal of Travel Research · 2017 · 123 citations · Full text

, , +17

Interpreting value in the customer service experience using customer-dominant logic

Caroline Tynan, Sally McKechnie, Stephanie Hartley · Journal of Marketing Management · 2014 · 119 citations · Full text

, , +9

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