Statistics
Publications
27
Citations
2.9K
H-Index
20
Active since
1992
Affiliations
Sally McKechnie is an author at University of Nottingham specializing in marketing, business, and consumer behavior.
Publications per year
1992–2023
27
27
Co-creating value for luxury brands
Caroline Tynan, Sally McKechnie, Celine Chhuon · Journal of Business Research · 2009 · 938 citations
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