Concepedia

Author

Azzouz Essamri

University of Nottingham

Also Known As

Azzouz Essamri

2

Publications

152

Citations

1

H-Index

9

Concepts

All Affiliations

University of Nottingham
AE

About

Azzouz Essamri is an author at University of Nottingham specializing in business, brand equity, and digital marketing.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

1

1

152

2

Management

1

1

152

3

Marketing

1

1

152

4

Digital Marketing

1

1

152

5

Brand Authority

1

1

152

Azzouz Essamri

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1

Publications

152

Citations

1

H-Index

YearCitations

Co-creating corporate brand identity with online brand communities: A managerial perspective

Azzouz Essamri, Sally McKechnie, Heidi Winklhofer

Journal of Business Research

2018

152

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