Concepedia
Statistics
Publications
30
Citations
7.3K
H-Index
22
Active since
1996
Affiliations
University of Nottingham(Current)
Loughborough University
Cairo University
University of East Anglia
University of Nottingham Malaysia Campus
Heidi Winklhofer is an author at University of Nottingham specializing in marketing, marketing management, and business.
Publications per year
1996–2021
Index Construction with Formative Indicators: An Alternative to Scale Development
Adamantios Diamantopoulos, Heidi Winklhofer · Journal of Marketing Research · 2001 · 4.6K citations
Education, Educational Assessment, Educational Measurement +9
Modelling consumer choice of distribution channels: an illustration from financial services
Nancy Jo Black, Andy Lockett, Christine Ennew et al. · International Journal of Bank Marketing · 2002 · 374 citations
Management, Marketing, Marketing Management +12
The adoption of Internet financial services: a qualitative study
Nancy Jo Black, Andy Lockett, Heidi Winklhofer et al. · International Journal of Retail & Distribution Management · 2001 · 309 citations
Management, Innovation Management, Marketing +15
Applying the technology acceptance model to the online retailing of financial services
Sally McKechnie, Heidi Winklhofer, Christine Ennew · International Journal of Retail & Distribution Management · 2006 · 269 citations
Business, Information Systems, Management Information Systems +15
Is e-marketing coming of age? An examination of the penetration of e-marketing and firm performance
Roderick J. Brodie, Heidi Winklhofer, Nicole Coviello et al. · Journal of Interactive Marketing · 2007 · 222 citations
Business, Marketing, Marketing Management +12
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