Concepedia

Jennifer L. Drayton

JL

Statistics

Publications

4

Citations

293

H-Index

4

Active since

1985

Affiliations

University of Strathclyde(Current)

University of Edinburgh

Jennifer L. Drayton is an author at University of Strathclyde specializing in marketing management, marketing, and marketing strategy.

Publications per year

1985–1988

4

Publications

4

Market segmentation

Caroline Tynan, Jennifer L. Drayton · Journal of Marketing Management · 1987 · 185 citations

, , +9

CONDUCTING FOCUS GROUPS — A GUIDE FOR FIRST‐TIME USERS

Caroline Tynan, Jennifer L. Drayton · Marketing Intelligence & Planning · 1988 · 64 citations

, , +13

The Methuselah market

Caroline Tynan, Jennifer L. Drayton · Journal of Marketing Management · 1985 · 31 citations

, , +16

The neglect of the older consumer

Caroline Tynan, Jennifer L. Drayton · Journal Of Consumer Studies and Home Economics · 1988 · 13 citations

, , +13

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