Concepedia

Michèle O’Dwyer

MO

Statistics

Publications

36

Citations

2.5K

H-Index

25

Active since

2000

Affiliations

University of Limerick(Current)

University of Ulster

University of Liechtenstein

Saint Xavier University

Utrecht University

Michèle O’Dwyer is an author at University of Limerick specializing in management, business, and strategic management.

Top concepts

BusinessManagementStrategic ManagementMarketingBusiness StrategyEntrepreneurshipStrategyInnovationMarketing StrategyInnovation Management

Publications per year

2000–2022

36

Publications

36

Innovative marketing in SMEs

Michèle O’Dwyer, Audrey Gilmore, David Carson · European Journal of Marketing · 2009 · 286 citations

Small Business Marketing, Sme Business Activities, Innovation +15

The impact of brand authenticity on brand trust and SME growth: A CEO perspective

Fabian Eggers, Michèle O’Dwyer, Sascha Kraus et al. · Journal of World Business · 2012 · 259 citations

Marketing, Brand Trust, Sme Growth +11

Establishing successful university–industry collaborations: barriers and enablers deconstructed

Michèle O’Dwyer, Raffaele Filieri, Lisa O’Malley · The Journal of Technology Transfer · 2022 · 211 citations · Full text

Industrial Collaboration, Pharmaceutical Collaboration, Management +16

Social Entrepreneurship: An exploratory citation analysis

Sascha Kraus, Matthias Filser, Michèle O’Dwyer et al. · Review of Managerial Science · 2013 · 175 citations

Entrepreneurship Research, Social Business, Business +2

Market Orientation, NPD Performance, and Organizational Performance in Small Firms

Ann Ledwith, Michèle O’Dwyer · Journal of Product Innovation Management · 2009 · 136 citations

Consumer-driven Product Development, Customer Satisfaction, New Product Performance +14

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