David Carson - Concepedia

Author

David Carson

Also Known As

Carson, David, D Carson, D J Carson, D. Carson, D. J. Carson, D.J.L. Carson, DAVID CARSON, Daniel Carson, David Carson, David J. Carson

321

Publications

9.6K

Citations

H-Index

197

Concepts

All Affiliations

University of Ulster University of Southampton University of Limerick Monash University University of Portsmouth

About

David Carson is an author at University of Ulster specializing in management, business, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	31	50	5.5K
2	Education	4	4	101
3	Arts	3	3	60
4	Humanities	2	2	52
5	Engineering	1	1	18

David Carson

Publications

6.9K

Citations

H-Index

Page 1

	Year	Citations
European Journal of Marketing David Carson Marketing Intelligence & Planning Best ApproachDigital MarketingConsumer ResearchBrand StrategySmall Business Economics	1991	851
European Journal of Marketing David Carson, Audrey Gilmore Marketing Intelligence & Planning Management EducationDigital MarketingIntercultural MarketingSme SectorManagement	1993	608
SME marketing in practice Audrey Gilmore, David Carson, Ken Grant Marketing Intelligence & Planning Small Business MarketingNorthern IrelandManagementMarketing CommunicationSocial Medium Marketing	2001	578
European Journal of Marketing Audrey Gilmore, David Carson Marketing Intelligence & Planning Customer SatisfactionDigital MarketingReal Research ProgressionPsm PerformanceConsumer Research	1992	330
Innovative marketing in SMEs Michèle O’Dwyer, Audrey Gilmore, David Carson European Journal of Marketing Small Business MarketingSme Business ActivitiesInnovationManagementBusiness	2009	286
Marketing at the Interface: Not ‘What’ but ‘How’ David Carson, Audrey Gilmore The Journal of Marketing Theory and Practice Small Business MarketingDigital MarketingMarketing/entrepreneurship InterfaceInteractive MarketingManagement	2000	218
SME marketing management competencies David Carson, Audrey Gilmore International Business Review Small Business MarketingManagementBusiness StrategyMarketing ManagementMarketing	2000	216
The Evolution of Marketing in Small Firms David Carson European Journal of Marketing Small Business MarketingMarketing PerspectiveHistory Of MarketingManagementBusiness	1985	214
Some Exploratory Models for Assessing Small Firms′Marketing Performance (A Qualitative Approach) David Carson European Journal of Marketing	1990	210
The Marketing of Services: Managing the Intangibles A. M. Rushton, David Carson European Journal of Marketing Customer SatisfactionMarketing ConsequencesService ResearchServices ManagementService Study	1985	199

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