Statistics
Publications
72
Citations
6.9K
H-Index
40
Active since
1967
David Carson is an author at University of Ulster specializing in marketing, marketing strategy, and marketing management.
Publications per year
1967–2018
72
72
David Carson · Marketing Intelligence & Planning · 1991 · 851 citations
David Carson, Audrey Gilmore · Marketing Intelligence & Planning · 1993 · 608 citations
Audrey Gilmore, David Carson, Ken Grant · Marketing Intelligence & Planning · 2001 · 582 citations
Audrey Gilmore, David Carson · Marketing Intelligence & Planning · 1992 · 330 citations
Michèle O’Dwyer, Audrey Gilmore, David Carson · European Journal of Marketing · 2009 · 287 citations
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