Concepedia

David Carson

DC

72

Publications

6.9K

Citations

40

H-Index

1967

Active since

Affiliations

University of Ulster(Current)

University of Southampton

University of Limerick

Monash University

University of Portsmouth

David Carson is an author at University of Ulster specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingMarketing StrategyBusiness StrategyStrategic ManagementMarketing ManagementMarketing InsightsSmall Business MarketingEntrepreneurship

Publications per year

1967–2018

72

Publications

72

European Journal of Marketing

David Carson · Marketing Intelligence & Planning · 1991 · 851 citations

Best Approach, Digital Marketing, Consumer Research +16

European Journal of Marketing

David Carson, Audrey Gilmore · Marketing Intelligence & Planning · 1993 · 608 citations

Management Education, Digital Marketing, Intercultural Marketing +15

SME marketing in practice

Audrey Gilmore, David Carson, Ken Grant · Marketing Intelligence & Planning · 2001 · 578 citations

Small Business Marketing, Northern Ireland, Management +19

European Journal of Marketing

Audrey Gilmore, David Carson · Marketing Intelligence & Planning · 1992 · 330 citations

Customer Satisfaction, Digital Marketing, Real Research Progression +17

Innovative marketing in SMEs

Michèle O’Dwyer, Audrey Gilmore, David Carson · European Journal of Marketing · 2009 · 286 citations

Small Business Marketing, Sme Business Activities, Innovation +15

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