Publication | Closed Access
European Journal of Marketing
608
Citations
0
References
1993
Year
Management EducationDigital MarketingIntercultural MarketingSme SectorManagementConsumer ResearchBusinessBusiness StrategyMarketing ManagementGlobal MarketingEuropean JournalStrategic ManagementNew ThinkingMarketing InsightsMarketing TheoryMarketingMarketing ManagersMarketing Strategy
Argues that some radically new thinking is needed in the provision of training for marketing managers, and supports the argument with experience gained in the SME sector.