Audrey Gilmore - Concepedia

Author

Audrey Gilmore

University of Ulster

Also Known As

AUDREY GILMORE, Audrey Gilmore, Gilmore, Audrey, McCartan-Quinn, Audrey Gilmore Danielle

140

Publications

8.6K

Citations

H-Index

173

Concepts

All Affiliations

University of Ulster University of Limerick OGT Amenity (Ireland)Monash University

About

Audrey Gilmore is an author at University of Ulster specializing in management, business, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	39	57	5.9K
2	Business	37	58	5.6K
3	Education	6	6	428
4	Arts	4	4	328
5	Language Studies	1	1	19

Audrey Gilmore

Publications

6.5K

Citations

H-Index

Page 1

	Year	Citations
European Journal of Marketing David Carson, Audrey Gilmore Marketing Intelligence & Planning Management EducationDigital MarketingIntercultural MarketingSme SectorManagement	1993	608
SME marketing in practice Audrey Gilmore, David Carson, Ken Grant Marketing Intelligence & Planning Small Business MarketingNorthern IrelandManagementMarketing CommunicationSocial Medium Marketing	2001	578
European Journal of Marketing Audrey Gilmore, David Carson Marketing Intelligence & Planning Customer SatisfactionDigital MarketingReal Research ProgressionPsm PerformanceConsumer Research	1992	330
Innovative marketing in SMEs Michèle O’Dwyer, Audrey Gilmore, David Carson European Journal of Marketing Small Business MarketingSme Business ActivitiesInnovationManagementBusiness	2009	286
Marketing at the Interface: Not ‘What’ but ‘How’ David Carson, Audrey Gilmore The Journal of Marketing Theory and Practice Small Business MarketingDigital MarketingMarketing/entrepreneurship InterfaceInteractive MarketingManagement	2000	218
SME marketing management competencies David Carson, Audrey Gilmore International Business Review Small Business MarketingManagementBusiness StrategyMarketing ManagementMarketing	2000	216
E‐marketing and SMEs: operational lessons for the future Audrey Gilmore, Damian Gallagher, Scott Henry European Business Review Business-to-business ResearchDigital MarketingSmall Business EconomicsSmall Business MarketingE-business	2007	215
Customer loyalty: an empirical study Rosalind McMullan, Audrey Gilmore European Journal of Marketing Customer SatisfactionConsumer MotivationValue TheoryConsumer ResearchBrand Loyalty	2008	211
Changes in museum management Audrey Gilmore, Ruth Rentschler Journal of Management Development Cultural HeritageEducationArts ManagementVirtual MuseumMuseum Studies	2002	205
The conceptual development of customer loyalty measurement: A proposed scale Rosalind McMullan, Audrey Gilmore Journal of Targeting Measurement and Analysis for Marketing Customer ExperienceCustomer SatisfactionService QualityCustomer RetentionCustomer Loyalty Measurement	2003	187

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