Publication | Closed Access
European Journal of Marketing
330
Citations
4
References
1992
Year
Customer SatisfactionDigital MarketingReal Research ProgressionPsm PerformanceConsumer ResearchService QualityManagementGlobal MarketingEuropean JournalReliabilityService ResearchIntercultural MarketingService StudyMarketing TheoryMarketingBusinessRecent LiteratureMarketing ManagementMarketing InsightsMarketing Strategy
Considers the more recent literature concerning the measurement of service quality, and questions whether there has been real research progression.
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|---|---|---|
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