Statistics
Publications
34
Citations
3.2K
H-Index
27
Active since
2009
Fabian Eggers is an author at Menlo College specializing in business, management, and strategic management.
Publications per year
2009–2022
34
34
The impact of brand authenticity on brand trust and SME growth: A CEO perspective
Fabian Eggers, Michèle O’Dwyer, Sascha Kraus et al. · Journal of World Business · 2012 · 259 citations
Marketing, Brand Trust, Sme Growth +11
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