Concepedia

Maurice Patterson

MP

Statistics

Publications

33

Citations

1.8K

H-Index

24

Active since

1995

Affiliations

University of Limerick(Current)

University of South Wales

Cardiff University

University of Nottingham

At Bristol

Maurice Patterson is an author at University of Limerick specializing in marketing, marketing management, and social sciences.

Publications per year

1995–2020

33

Publications

33

Negotiating Masculinities: Advertising and the Inversion of the Male Gaze

Maurice Patterson, Richard Elliott · Consumption Markets & Culture · 2002 · 161 citations

Social Sciences, Communication, Gender Studies +16

Professional Interaction: Exploring the Concept of Attraction

Lloyd C. Harris, Lisa O’Malley, Maurice Patterson · Marketing Theory · 2003 · 146 citations

Business, Marketing, Marketing Management +15

Re-appraising the concept of brand image

Maurice Patterson · Journal of Brand Management · 1999 · 139 citations

Business, Marketing, Marketing Management +10

Mapping the re‐engagement of CRM with relationship marketing

Darryn Mitussis, Lisa O’Malley, Maurice Patterson · European Journal of Marketing · 2006 · 119 citations

Management, Marketing, Marketing Management +8

Hidden Mountain

Edd de Coverly, Pierre McDonagh, Lisa O’Malley et al. · Journal of Macromarketing · 2008 · 102 citations

Management, Marketing, Marketing Management +11

1–5 of 33