Concepedia

Maurice Patterson

MP

Statistics

Publications

33

Citations

1.8K

H-Index

24

Active since

1995

Affiliations

University of Limerick(Current)

University of South Wales

Cardiff University

University of Nottingham

At Bristol

Maurice Patterson is an author at University of Limerick specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchArtsCultureSocial SciencesMarketing CommunicationAdvertisingCommunication

Publications per year

1995–2020

33

Publications

33

Negotiating Masculinities: Advertising and the Inversion of the Male Gaze

Maurice Patterson, Richard Elliott · Consumption Markets & Culture · 2002 · 161 citations

Male Gaze, Negotiated Character, Lifestyle Magazine Advertising +18

Professional Interaction: Exploring the Concept of Attraction

Lloyd C. Harris, Lisa O’Malley, Maurice Patterson · Marketing Theory · 2003 · 145 citations

Interaction Model, Consumer Research, Communication +16

Re-appraising the concept of brand image

Maurice Patterson · Journal of Brand Management · 1999 · 139 citations

Marketing, Advertising, Personal Branding +4

Mapping the re‐engagement of CRM with relationship marketing

Darryn Mitussis, Lisa O’Malley, Maurice Patterson · European Journal of Marketing · 2006 · 118 citations

Customer Experience, Customer Satisfaction, Digital Marketing +17

Hidden Mountain

Edd de Coverly, Pierre McDonagh, Lisa O’Malley et al. · Journal of Macromarketing · 2008 · 101 citations

Marketing Tactics, Consumer Decision Making, Consumer Culture +11

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