Concepedia

Darryn Mitussis

DM

Statistics

Publications

6

Citations

295

H-Index

6

Active since

2002

Affiliations

University of Nottingham(Current)

Darryn Mitussis is an author at University of Nottingham specializing in management, business, and business strategy.

Top concepts

BusinessManagementMarketingBusiness StrategyCustomer SatisfactionMarketing StrategyStrategic ManagementInteractive MarketingRelationship MarketingCustomer Relationship Management

Publications per year

2002–2013

6

Publications

6

Mapping the re‐engagement of CRM with relationship marketing

Darryn Mitussis, Lisa O’Malley, Maurice Patterson · European Journal of Marketing · 2006 · 118 citations

Customer Experience, Customer Satisfaction, Digital Marketing +17

Computer ethics and consumer ethics: the impact of the internet on consumers' ethical decision‐making process

Andreas Chatzidakis, Darryn Mitussis · Journal of Consumer Behaviour · 2007 · 54 citations

Computer Ethic, Customer Satisfaction, Digital Marketing +20

Relationships and technology: strategic implications

Lisa O’Malley, Darryn Mitussis · Journal of Strategic Marketing · 2002 · 53 citations

Customer Satisfaction, Industrial Collaboration, Strategic Implications +17

Interpreting discourse: a critical discourse analysis of the marketing of an extreme right party

Mona Moufahim, Michael Humphreys, Darryn Mitussis et al. · Journal of Marketing Management · 2007 · 31 citations

Adoption of Customer Relationship Management in the Service Sector and Its Impact on Performance

Agnes K.Y. Law, Christine Ennew, Darryn Mitussis · Journal of Relationship Marketing · 2013 · 26 citations

Customer Satisfaction, Innovation Adoption, Complex Innovation +16

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