Statistics
Publications
11
Citations
1K
H-Index
11
Active since
1993
Affiliations
University of Groningen(Current)
Jan Roelf Bult is an author at University of Groningen specializing in business, direct marketing, and marketing management.
Publications per year
1993–1998
11
11
Optimal Selection for Direct Mail
Jan Roelf Bult, Tom Wansbeek · Marketing Science · 1995 · 444 citations
A latent class poisson regression model for heterogeneous count data
Matt Wedel, Wayne S. DeSarbo, Jan Roelf Bult et al. · Journal of Applied Econometrics · 1993 · 209 citations
Uncertainty in Decision Models Analyzing Cost-Effectiveness
M. G. Myriam Hunink, Jan Roelf Bult, Jelle De Vries et al. · Medical Decision Making · 1998 · 113 citations
Conjoint experiments for direct mail response optimization
Marco Vriens, H.R. van der Scheer, Janny Hoekstra et al. · European Journal of Marketing · 1998 · 64 citations
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