Concepedia

Janny Hoekstra

JH

Statistics

Publications

20

Citations

2.2K

H-Index

16

Active since

1998

Affiliations

University of Groningen(Current)

Erasmus University Rotterdam

Stenden University of Applied Sciences

Tinbergen Institute

Aston University

Janny Hoekstra is an author at University of Groningen specializing in management, marketing, and interactive marketing.

Top concepts

MarketingManagementInteractive MarketingConsumer ResearchBusinessCustomer SatisfactionCommunicationDigital MarketingAdvertisingInformation Management

Publications per year

1998–2022

20

Publications

20

The Effect of Relational Constructs on Customer Referrals and Number of Services Purchased from a Multiservice Provider: Does Age of Relationship Matter?

Peter C. Verhoef, Philip Hans Franses, Janny Hoekstra · Journal of the Academy of Marketing Science · 2002 · 704 citations · Full text

Relationship Marketing, Customer Satisfaction, Relational Constructs +9

The impact of satisfaction and payment equity on cross-buying

Peter C. Verhoef, Philip Hans Franses, Janny Hoekstra · Journal of Retailing · 2001 · 273 citations

Customer Satisfaction, Payment Equity, Business +6

Customization of online advertising: The role of intrusiveness

Jenny van Doorn, Janny Hoekstra · Marketing Letters · 2013 · 263 citations · Full text

Online Customer Behavior, Advertising, Digital Marketing +7

The commercial use of segmentation and predictive modeling techniques for database marketing in the Netherlands

Peter C. Verhoef, Penny Spring, Janny Hoekstra et al. · Decision Support Systems · 2003 · 128 citations

Marketing Analytics, Business Intelligence, Customer Profiling +13

Marketing in the era of COVID-19

Janny Hoekstra, Peter S. H. Leeflang · Italian Journal of Marketing · 2020 · 120 citations · Full text

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