The commercial use of segmentation and predictive modeling techniques for database marketing in the Netherlands

Regression Models for Categorical and Limited Dependent Variables.

MTW, J. Scott Long · Journal of the American Statistical Association · 1997 · 7K citations

Reliability, Regression Models, Engineering +9

Regression Models for Categorical and Limited Dependent Variables

James A. Calvin · Technometrics · 1998 · 2.3K citations

Reliability, Regression Models, Engineering +10

The Value of Purchase History Data in Target Marketing

Peter E. Rossi, Robert E. McCulloch, Greg M. Allenby · Marketing Science · 1996 · 788 citations

Marketing Analytics, Consumer Research, Buying Behavior +19

Commercial Use of Conjoint Analysis: An Update

Dick R. Wittink, Philippe C. Cattin · Journal of Marketing · 1989 · 687 citations

Systematic Changes, Business Intelligence, Prior Knowledge Incorporation +12

Knowledge management and data mining for marketing

Michael Shaw, Chandrasekar Subramaniam, Gek Woo Tan et al. · Decision Support Systems · 2001 · 566 citations

Marketing Analytics, Engineering, Data Science +9