Category Segmentation is a strategic market structuring process in category management that involves dividing a broad product or service category into distinct subgroups based on shared characteristics, purchasing behaviors, or consumer needs to enable more targeted and effective procurement or marketing strategies.
171
Publications
9.9K
Citations
495
Authors
232
Institutions
Publications per year
2017–2026
67
Parents
Children
Publications
171
1–5 of 171
Authors
495
- YW
5
h-index
- DL
4
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- AA
3
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- FJ
3
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- HL
2
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1–5 of 495
Institutions
232
Shanghai Jiao Tong University
Shanghai, China
5 h-index
15 publications
2.3K citations
Zhejiang University
Hangzhou, China
5 h-index
11 publications
731 citations
University of Illinois Urbana-Champaign
Urbana, United States
5 h-index
8 publications
567 citations
Peking University
Beijing, China
3 h-index
5 publications
203 citations
National University of Singapore
Singapore, Singapore
3 h-index
5 publications
368 citations
Chinese University of Hong Kong
Hong Kong, Hong Kong
3 h-index
7 publications
1.3K citations
Institut national de recherche en sciences et technologies du numérique
Le Chesnay-Rocquencourt, France
3 h-index
5 publications
252 citations
Google (United States)
Mountain View, United States
2 h-index
9 publications
177 citations
1–8 of 232
Venues
- arXiv (Cornell University)
Repository · 8 publications · 521 citations
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- Expert Systems with Applications
7 publications · 536 citations
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- IEEE Transactions on Pattern Analysis and Machine Intelligence
TPAMI · 6 publications · 1.2K citations
6
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- 2022 IEEE/CVF Conference on Computer Vision and Pattern Recognition (CVPR)
Conference · 4 publications · 692 citations
4
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- International Journal of Research in Marketing
IJRM · 4 publications · 207 citations
4
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