Concepedia

Customer Data Segmentation

Customer Data Segmentation is a methodological construct in customer data management that involves the classification of customer data into distinct groups based on shared characteristics, thereby enabling targeted analysis and personalized engagement strategies.

147

Publications

5.9K

Citations

406

Authors

201

Institutions

Publications per year

2017–2026

67

Parents

Publications

147

Data mining for the online retail industry: A case study of RFM model-based customer segmentation using data mining

Daqing Chen, Sai Laing Sain, Kun Guo · Journal of Database Marketing & Customer Strategy Management · 2012 · 245 citations · Full text

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Understanding consumer demand for non-deceptive pirated brands

Gerard Prendergast, Leung Hing Chuen, Ian Phau · Marketing Intelligence & Planning · 2002 · 193 citations · Full text

, , +8

An intelligent system for customer targeting: a data mining approach

YongSeog Kim, W. Nick Street · Decision Support Systems · 2003 · 159 citations

, , +16

Intelligent profitable customers segmentation system based on business intelligence tools

Juho Lee, Sang Chan Park · Expert Systems with Applications · 2005 · 159 citations

, , +14

Customer segmentation of multiple category data in e-commerce using a soft-clustering approach

Roung-Shiunn Wu, Po-Hsuan Chou · Electronic Commerce Research and Applications · 2010 · 157 citations

, , +16

1–5 of 147

Authors

406

  1. AT
    Alexander Tuzhilin

    New York University, United States

    3 publications · 91 citations

    3

    h-index

  2. HW
    Hsin‐Hung Wu

    National Changhua University of Education, Taiwan

    3 publications · 134 citations

    3

    h-index

  3. TJ
    Tianyi Jiang

    New York University, United States

    3 publications · 91 citations

    3

    h-index

  4. MS
    Mahmoud SalahEldin Kasem

    Assiut University, Egypt

    2 publications · 129 citations

    2

    h-index

  5. RK
    R.J. Kuo

    National Taiwan University of Science and Technology, Taiwan

    2 publications · 84 citations

    2

    h-index

1–5 of 406

Institutions

201

  1. Higher Institute for Applied Sciences and Technology

    Damascus, Syria

    3 h-index

    5 publications

    251 citations

  2. National Changhua University of Education

    Changhua, Taiwan

    3 h-index

    7 publications

    377 citations

  3. Shenzhen University

    Shenzhen, China

    3 h-index

    6 publications

    208 citations

  4. Chaoyang University of Technology

    Taichung, Taiwan

    3 h-index

    5 publications

    214 citations

  5. New York University

    New York, United States

    3 h-index

    5 publications

    117 citations

  6. University of Technology Malaysia

    Johor Bahru, Malaysia

    2 h-index

    3 publications

    144 citations

  7. Erasmus University Rotterdam

    Rotterdam, The Netherlands

    2 h-index

    2 publications

    194 citations

  8. Korea Advanced Institute of Science and Technology

    Daejeon, South Korea

    2 h-index

    3 publications

    255 citations

1–8 of 201

Venues

  1. Expert Systems with Applications

    8 publications · 692 citations

    8

    h-index

  2. Decision Support Systems

    4 publications · 335 citations

    4

    h-index

  3. Marketing Intelligence & Planning

    3 publications · 268 citations

    3

    h-index

  4. IEEE Access

    3 publications · 72 citations

    3

    h-index

  5. Procedia Computer Science

    3 publications · 84 citations

    3

    h-index

1–5