Customer Data Management

Customer Data Management is a strategic business process that involves the systematic collection, integration, storage, and governance of customer information within an organization to enable accurate, consistent, and secure utilization of data for enhancing customer relationships and supporting decision-making in customer-centric initiatives.

281

Publications

16.9K

Citations

693

Authors

326

Institutions

Publications per year

2017–2026

Parents

Customer Relationship Management

Children

Customer Data ArchitectureCustomer Data CleansingCustomer Data DeduplicationCustomer Data EnrichmentCustomer Data Lifecycle ManagementCustomer Data LineageCustomer Data Matching AlgorithmsCustomer Data ModelingCustomer Data ProfilingCustomer Data Records Management

Publications

281

A Framework for Customer Relationship Management

Russell S. Winer · California Management Review · 2001 · 870 citations

Management, Marketing, Marketing Management +15

Big Data analytics

Sachchidanand Singh, Nirmala Singh · 2012 · 762 citations

Business, Information Systems, Management Information Systems +17

Data Privacy: Effects on Customer and Firm Performance

Kelly D. Martin, Abhishek Borah, Robert W. Palmatier · Journal of Marketing · 2016 · 718 citations

Computing, Information Systems, Management Information Systems +17

Knowledge management and data mining for marketing

Michael Shaw, Chandrasekar Subramaniam, Gek Woo Tan et al. · Decision Support Systems · 2001 · 569 citations

Business, Knowledge Management, Marketing +14

The Service Revolution and the Transformation of Marketing Science

Roland T. Rust, Ming‐Hui Huang · Marketing Science · 2014 · 551 citations

Business, Information Technology, Marketing +12

1–5 of 281

Authors

693

JR
Jayanthi Ranjan
Institute of Management Technology, India
6 publications · 186 citations
6
h-index
VB
Vishal Bhatnagar
Ambedkar University Delhi, India
6 publications · 186 citations
6
h-index
DZ
Debra Zahay
Northern Illinois University, United States
5 publications · 202 citations
5
h-index
MS
Merlin Stone
IBM (United States), United States
5 publications · 144 citations
5
h-index
HK
Hannu Kuusela
Tampere University, Finland
4 publications · 176 citations
4
h-index

1–5 of 693

Institutions

326

1–8 of 326

Venues

Journal of Database Marketing & Customer Strategy Management
9 publications · 245 citations
9
h-index
Journal of the Association for Information Systems
JAIS · 5 publications · 138 citations
5
h-index
Decision Support Systems
4 publications · 710 citations
4
h-index
Journal of Business Research
JBR · 4 publications · 421 citations
4
h-index
Journal of Knowledge Management
4 publications · 340 citations
4
h-index

1–5