Concepedia
Statistics
Publications
24
Citations
2.3K
H-Index
17
Active since
1998
Affiliations
Tampere University(Current)
Dartmouth College
Bond University
University of Jyväskylä
Hannu Kuusela is an author at Tampere University specializing in business, marketing, and consumer behavior.
Publications per year
1998–2023
Decomposing the value of department store shopping into utilitarian, hedonic and social dimensions
Timo Rintamäki, Antti Kanto, Hannu Kuusela et al. · International Journal of Retail & Distribution Management · 2006 · 507 citations
Business, Marketing, Marketing Management +11
Value co‐creation: theoretical approaches and practical implications
Hannu Saarijärvi, P.K. Kannan, Hannu Kuusela · European Business Review · 2013 · 412 citations
Business, Strategic Management, Business Strategy +10
A Comparison of Concurrent and Retrospective Verbal Protocol Analysis
Hannu Kuusela, Pallab Paul · The American Journal of Psychology · 2000 · 408 citations
Social Sciences, Behavioral Sciences, Psychology +7
Identifying competitive customer value propositions in retailing
Timo Rintamäki, Hannu Kuusela, Lasse Mitronen · Managing Service Quality · 2007 · 270 citations
Business, Strategic Management, Strategy +9
Consumer perceptions of Internet banking in Finland: The moderating role of familiarity
Katariina Mäenpää, Sudhir H. Kalé, Hannu Kuusela et al. · Journal of Retailing and Consumer Services · 2007 · 101 citations · Full text
Business, Information Systems, Marketing +14
1–5 of 24