Concepedia

Hannu Saarijärvi

HS

43

Publications

2.8K

Citations

28

H-Index

2011

Active since

Affiliations

Tampere University(Current)

University of Helsinki

University of Jyväskylä

Bond University

Hannu Saarijärvi is an author at Tampere University specializing in marketing, management, and business.

Top concepts

MarketingBusinessManagementConsumer ResearchCustomer SatisfactionConsumer BehaviorInteractive MarketingMarketing InsightsBusiness StrategyCustomer Service

Publications per year

2011–2023

43

Publications

43

Value co‐creation: theoretical approaches and practical implications

Hannu Saarijärvi, P.K. Kannan, Hannu Kuusela · European Business Review · 2013 · 408 citations

Business Operations, Value Theory, Management +13

How perceived value drives the use of mobile financial services apps

Heikki Karjaluoto, Aijaz A. Shaikh, Hannu Saarijärvi et al. · International Journal of Information Management · 2018 · 309 citations

Customer Satisfaction, Mobile Marketing, Mobile Commerce +10

Personalization and hedonic motivation in creating customer experiences and loyalty in omnichannel retail

Olli Tyrväinen, Heikki Karjaluoto, Hannu Saarijärvi · Journal of Retailing and Consumer Services · 2020 · 297 citations · Full text

Customer Experience, Customer Satisfaction, Customer Experiences +14

Using artificial intelligence to create value in insurance

Mikko Riikkinen, Hannu Saarijärvi, Peter Sarlin et al. · International Journal of Bank Marketing · 2018 · 242 citations

Artificial Intelligence, Customer Experience, Digital Marketing +19

The mechanisms of value co-creation

Hannu Saarijärvi · Journal of Strategic Marketing · 2012 · 114 citations

Customer Satisfaction, Digital Marketing, Value Theory +16

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