Concepedia

Olli Tyrväinen

OT

5

Publications

400

Citations

5

H-Index

2019

Active since

Affiliations

University of Jyväskylä(Current)

Olli Tyrväinen is an author at University of Jyväskylä specializing in marketing strategy, business, and user experience.

Top concepts

BusinessMarketingManagementUser ExperienceConsumer ResearchMarketing StrategyCustomer SatisfactionInteractive Marketing

Publications per year

2019–2024

5

Publications

5

Personalization and hedonic motivation in creating customer experiences and loyalty in omnichannel retail

Olli Tyrväinen, Heikki Karjaluoto, Hannu Saarijärvi · Journal of Retailing and Consumer Services · 2020 · 297 citations · Full text

Customer Experience, Customer Satisfaction, Customer Experiences +14

Understanding the Role of Social Media Content in Brand Loyalty: A Meta-Analysis of User-Generated Content Versus Firm-Generated Content

Olli Tyrväinen, Heikki Karjaluoto, Dandison Ukpabi · Journal of Interactive Marketing · 2023 · 59 citations · Full text

A Systematic Literature Review and Analysis of Mobile Retailing Adoption

Olli Tyrväinen, Heikki Karjaluoto · Journal of Internet Commerce · 2019 · 20 citations · Full text

Willingness to pay for freemium services: Addressing the differences between monetization strategies

Olli Tyrväinen, Heikki Karjaluoto · International Journal of Information Management · 2024 · 12 citations · Full text

Unrequited love? A mixed-methods study of parasocial engagement with social media influencers

Olli Tyrväinen, Heikki Karjaluoto · International Journal of Information Management · 2024 · 12 citations · Full text

Rows per page

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