Concepedia

Lasse Mitronen

LM

12

Publications

963

Citations

12

H-Index

2003

Active since

Affiliations

Aalto University(Current)

San Jose State University

Tampere University

University of Eastern Finland

Lasse Mitronen is an author at Aalto University specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingBusiness StrategyConsumer ResearchConsumer BehaviorCustomer SatisfactionOrganizational BehaviorSupply ChainHuman Resources

Publications per year

2003–2020

12

Publications

12

Identifying competitive customer value propositions in retailing

Timo Rintamäki, Hannu Kuusela, Lasse Mitronen · Managing Service Quality · 2007 · 269 citations

Customer Experience, Customer Satisfaction, Consumer Research +17

Digitalization in retailing: multi-sided platforms as drivers of industry transformation

Mikko Hänninen, Anssi Smedlund, Lasse Mitronen · Baltic Journal of Management · 2017 · 204 citations · Full text

Digital Business, Industry Transformation, Digital Marketing +16

Multi-sided marketplaces and the transformation of retail: A service systems perspective

Mikko Hänninen, Lasse Mitronen, Stephen K. Kwan · Journal of Retailing and Consumer Services · 2019 · 85 citations · Full text

Electronic Marketplace, Customer Satisfaction, Service Research +11

From the store to omnichannel retail: looking back over three decades of research

Mikko Hänninen, Stephen K. Kwan, Lasse Mitronen · The International Review of Retail Distribution and Consumer Research · 2020 · 84 citations · Full text

Digital Marketing, Consumer Research, Buying Behavior +19

From selling to supporting – Leveraging mobile services in the context of food retailing

Hannu Saarijärvi, Lasse Mitronen, Mika Yrjölä · Journal of Retailing and Consumer Services · 2013 · 81 citations

Food Retailing, Food Marketing, Mobile Marketing +9

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